The Star
The Star introduced a subscription model across their digital properties. They successfully launched an web based paywall, but needed to implement similar strategies into their app. I was asked to lead the subscription integration.
A Golden Opportunity: Onboarding
Research showed registered users were more likely to subscribe, so our objective was to increase registration. To do this, we needed to develop an onboarding flow. The goal was to have a user complete the onboarding in under a minute and bring awareness to the paywall.
Subscription Integration
Instead of a hard paywall, we opted for a softer one. Testing revealed users responded more positively when they click ‘View Offers’, rather than being shown them immediately.
Menu & Registration
Other features we needed to include to support registration were menu updates, account management, localization and form fields.
