Pro Referral
Home Depot saw an opportunity when they noticed customers asking Sales Associates for Contractor referrals. I was part of the team that launched an app that connects customers to their local contractors.
Home Depot saw an opportunity when they noticed customers asking Sales Associates for Contractor referrals. I was part of the team that launched an app that connects customers to their local contractors.
The app opens on the dashboard to give the pros a quick overview of their visibility, clients and status. Colours were directed by brand guidelines and a larger font was used because it was discovered many pros have cracked or obstructed screens.
Research showed pros preferred customers who were nearby, so we implemented a map first approach, with option to switch to list view of their inbox. Simple icons reinforce type of service needed.
Pros can edit their customer facing profiles with pictures, services and rates. Customers are asked to leave a review, which helps legitimize a pro and in turn gets them more leads.